Longines Admires the Elegance of Sports

Sports always inspire the design and architecture of Longines and the brand incorporates a long glittering story of ace performers in its history. The association of the brand with different sport events has got a prominent definition with its ambassadors who bring various exquisite collections in the notice of fashion enthusiasts. The accuracy and precision are the heart of its watch-making and these are also the core of any sports. Longines collections tell the story of the hard work and indomitable courage of sportsperson. These timepieces have some ageless appeal that caught the attention of watch-lovers.

Longines continues to walk on its victorious path with some amazing sports personalities who promote different indigenous styles of the brand. To unveil the longstanding relationship between the sports and Longines, these personalities play a key role. Engage in their choices and preferences to understand the brand’s creative steps. Catch their glimpse here.

Aksel Lund Svindal lends his sporty attitude to the brand since 2007:

The famous Norwegian Skier is renowned for his boldness and exceptional skill in his field. His name glitters like a bright star because of his promising talent. In 2002, he saw his first grand title in the junior category and since then he has bagged many such titles in his career. He earned a silver medal in the Super-G and owned two bronze medals in the Downhill and Slalom. He has his name enlisted at world championship after earning the second position in the Men’s Combined in Kitzbuhel.

The biggest moment for the skier was when his potential got acclaimed with the second place in the overall ranking in 2006. In 2007, with the winning of a gold medal at the Downhill, he wrote a history by becoming the first Norwegian who won such a title. In the same year, he was promoted to the top position in the ranking of the world cup. He is also the winner of the crystal globe.

Longines robed him to be the face of its collections. The spirit of the sport inspired the brand always. Aksel Lund Svindal replicates the brand’s motto – ‘Elegance is an Attitude’ with his super performances and cool personality.

Andre Agassi and his brilliant strikes:

Exceptional timing and precision are what made Andre Agassi a popular tennis player of his time. His excellence in Tennis court had made him own the title of four grand slams. He also got success in Davis Cup, Masters Series and many other championships. In Olympics, he earned gold by giving his brilliant performance. With a unique style and kindness, Agassi will always be remembered as a great play in Tennis world.

Andre Agassi is also a famous ambassador of the brand. He promotes the collection with his sophisticated and elegant personality.

Giulia Steingruber is the Ambassador of Elegance:

Her charismatic gymnastic moves make everyone spellbound. She has been the Swiss Champion for the last four years. She also topped in many games with her extraordinary gymnastic stylish. After earning a gold medal at the European Championship, she was titled as the Swiss Athlete of the Year in 2013. Her brilliant performance replicates the core of the brand.

Jane Richard represents the admiring attitude of the brand:

Known as a famous horse rider, Jane Richard has tasted her achievement at the age of 15. Her passion is complemented by the speed of her game. She won many a title because of her extraordinary skills. In 2014, she was the winner of the Longines Speed Challenge in Los Angeles.

Mikaela Shiffrin glides with success:

Skiing is her dream and she lives it from the age of three. She had proven her superiority at her very first race at the world cup in 2011. She is better known as the famous female skier that acquired success at the events of the world cups, Olympics, Slalom and many other events.

Stefanie Graf shares her excellence with the brand:

The lady with her admiring attitude seemed to be the show-stellar while playing her tennis match. In each strike, she expressed her excellence. Her professionalism and performance went together and spelt a magic in the court. In her 17 years long career, she won 902 victories, including 22 Grand Slams and an Olympic. Through her commitment and generosity, she shared the same attitude with the brand.

Chinese Men’s gymnastics team complements the winning attitude:

Since 1998, this team has been accompanied the brand to expel its brilliance in watch-making. The team is led by ace performers, including Li Ning, Li Xiaoshuang, Li Xiaopeng and Yang Wei. In 1984 Olympics, the team earned a silver medal. In 2008 Olympics, the team clutched the top position with an electrical performance.

Yana Kudryavtseva joined the Longines family in 2014:

Her gymnastic postures speak precision and elegance in a harmonious way. Known for her delicately executed movement, she is known as the youngest rhythmic gymnast world champion. She also won gold medals at European and the Word Championship.

Longines has a long association with the sports. Its ambassadors unveil the collections that have been inspired by the sporty spirits.